El Slow movement It began with a protest against the opening of a McDonald's in Piazza di Spagna, Rome. It led to the creation of an organization called Slow Food. Over time, it spread to other areas, such as Slow Travel.
Geir Berthelsen and his creation of the World Slow Institute in 1999 consider the need to teach the world the benefits of taking life more slowly.
We live in a world that changes rapidly around us. However, it is worth remembering that our basic needs never change. The need to be loved, to belong to a social group or for attention from others. For all these things you need time and calm. In order to master all these changes we have to regain calm and reflection.
The Slow movement is not organized and controlled by a singular organization. However, he has many followers.
Although it has existed, in some form, since the Industrial Revolution, its popularity has grown considerably since the rise of Slow Food and Cittaslow ("slow cities") in Europe.
cittaslow They aim to resist the homogenization and globalization of towns and cities, and seek to improve the quality and enjoyment of life by promoting happiness and self-determination.
I leave you a VIDEO which highlights the main characteristics of this slow movement: